Although along with a variety of other social networking sites, Zwinky provides its users with the opportunity to meet new people and socialize. Zwinky allows users more flexibility than most social networking sites, this flexibility is achieved because it is possible to move your Zwinky avatar onto other websites. This is one of the reasons why Zwinky is so popular. Not only does Zwinky provide flexibility in the way you use your avatar, there is now the additional fun of Zwinktopia. A fun-filled virtual world designed specifically for the Zwinky.
Zwinky and Club Penguin have a lot of features in common. Both of these websites require you to create your very own personalized avatar. Both sites give you the opportunity to move around within a virtual world. Each of these applications also gives users the opportunity to socialize and meet new people, as well as play a variety of games. The key difference between these two services is the fact that Club Penguin is designed by Disney and aimed at children between the ages of 6-12, while Zwinky requires children to be at least 13 years old to join.
Zwinkies creators advertise the fact that you can create your own personalized avatar in any way that you like, thus your avatar could be who you are now, who you want to be in the future or someone else entirely. Critics have suggested that Zwinky does not promote the real world values they believe it should and that it places too much emphasis on consumerism. It is however the case that Zwinky had by August 2008 attracted over 16 million users, a number that is constantly growing. Zwinky has been so popular in fact that Zwinky creators have brought out a new version, aimed at younger girls called Zwinky Cuties.
Additional Resources:
Zwinktopia
How Do You Create a Zwinky?
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